Furmark®: the international label for sustainable natural fur.
Furmark® is the comprehensive global certification and traceability system for natural fur that guarantees animal welfare and environmental standards.
Furmark®, which will be applied throughout the supply chain and with Furmark® products available to consumers from 2021, is a simple and recognisable mark of quality, assurance and trust.
Furmark® environmental and animal welfare programmes are science-based, third-party certified and transparent.
Furmark® products are traceable, verified and guaranteed to have met recognised standards.
Complementing the range of animal welfare and environmental sustainability programmes, the ChainPoint traceability system for consumers is fundamental to Furmark®.
Natural fur is highly regulated at international, national, regional and local levels: the certification system ensures that production meets strict, globally recognised standards.
Furmark® has been developed in collaboration with major fashion groups: it is a collective effort between the fur industry, brands and consumers.
The first labelling system for natural second-hand fur. It certifies fur items that are 20 years old or older, identified as “vintage fur”, as well as “second-hand fur” items that are at least 3 years old.
Each piece carrying the label undergoes a meticulous inspection process by a certified professional furrier, ensuring that it meets the highest standards of quality and authenticity.
When tracked on the ‘Trace now‘ platform, the label can provide information on the type of leather used, its origin, the manufacturer, the place of manufacture and an estimate of the year it was made.
